Cab Services - Annamalai Travels
Cab Services - Annamalai Travels
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As a newly born social media, microblog not only help tourist to make travel decision and share experience, but also play a great role in providing public service and promoting tourism destination. Although microblog has become mainstreams promotion channel for tourism destination, its marketing effect varied greatly, thus making it a topic for this paper. The research firstly selects several typical tourism destination microblog samples. And then integrating the results of content analysis, the paper put forward and revised the Tourism Destination Microblog Content System through literature review and expert consulting. Finally, based on tourist’s cognitive and interest characteristics, this paper draw a conclusion on optimizing microblog’s marketing effectfrom five aspects.
The transformation of blog, SNS and microblog during the witness the historical transformation of the information technology. In this three times wave of technological change, microblog becomes the most widely used, profound impact, and sustained the most long-term effects application. CNNIC report showed that by the end of Chinese netizens reached , including the microblog covering number of . Compared with traditional marketing media such as newspapers, magazines, microblog shows the advantages of diverse, low-cost, a wide range of surfaces and influence. Nowadays, microblog has become the mainstream of tourism destination promotion by government. Up to , more than provinces and municipalities in the tourism sector open a real-name authentication microblog in Sina, and another up to in Tencent. In general, tourism microblog has become the "bright spot" blog with its advantages of great number of content, large fans group and diversity subjectsKumbakonam Cab Services.
Tourism microblog, on the other hand, highlights some problem, such as its vulgar content, casual theme, single form etc. These problems affect the marketing effectiveness of tourism destination. Therefore, a reasonable organization and effective management of tourism microblog has become the core of enhancing microblog marketing effectiveness.Call Taxi Services To Travel Navagraha Temple This article takes "travel microblog content" as entry point of the study, and establishes a microblog content classification system by typical tourist microblog content analysis.Learn from the content analysis, the best marketing microblog content were chosen as the case, microblog framework model was found via qualitative analysis
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